Finance support for SaaS companies, where the accounting is genuinely harder.
Subscription businesses break naive bookkeeping. Cash arrives annually but revenue is earned monthly, upgrades and downgrades happen mid-cycle, and the numbers a lender or investor actually cares about — MRR, churn, net revenue retention — never appear on a standard P&L at all.
The four problems we see most in saas & software
Deferred revenue done by feel
Annual prepayments recognised on receipt, which overstates a good quarter and understates the next four.
Cash and revenue diverging
Healthy MRR alongside a shrinking bank balance, with no forecast explaining the gap.
SaaS metrics living outside the books
MRR, churn, CAC and LTV tracked in a spreadsheet that doesn't reconcile to the financial statements.
Contract complexity
Multi-year deals, usage tiers, and mid-term changes that the ledger never properly reflects.
What we do about it
- Set up deferred revenue and revenue recognition correctly
- Reconcile SaaS metrics to the actual financial statements
- Model cash against MRR so the two stop surprising you
- Track CAC, LTV, churn and net revenue retention properly
- Prepare financials that survive investor or lender diligence
What this means when you go for financing
SaaS companies increasingly use debt rather than dilution to fund growth. Lenders underwriting recurring revenue want retention data they can trust and revenue recognition done properly — get those right and you keep your equity.
The services behind the work
Most engagements start with a cleanup, then move into ongoing accounting and a loan-ready package.